All companies in the next 10 years would need to become IT companies in order to survive. It does not mean that one moves away from one’s core business. Success is achieved by growing and improving through one strategy, that enhances processes and business development.

At present many businesses use technology to solve individual problems in silo’s whilst it should be using technology as the way forward.

With the speed of change accelerating over time, companies must know today what the customer of the future looks like, and what their needs will be. Interactions with a myriad of brands and technologies are shaping these customer needs.

Digital technology has only begun to penetrate industries. As it continues its advance, the implications for revenues, profits, and opportunities will be dramatic. Bold, tightly integrated digital strategies will be the biggest differentiator between companies that win and companies that don’t. A technology partner that has its finger on the pulse of technology is vital in preparing for the future.

Not at a crossroads
Now is the time for business leaders to think critically about the changes taking place in their business. The first question that begs to be answered is whether you are busy with digitizing or digitalizing?